Post by account_disabled on Jan 9, 2024 0:04:13 GMT -7
2020 has been a year of great changes, but especially for t2ó , which began the quarter with a brand repositioning that was accompanied by a change of company image and a new domain . About all these issues, in addition to the challenges and opportunities that the advertising industry faces today, we have spoken with Óscar Alonso , CEO of t2ó, who opened the doors of his offices to us to share with us his vision about today and the future. future of advertising. If you do not see the embedded video correctly, click here. To begin, Alonso spoke to us about t2ó's brand repositioning as a marketing, sales and digital strategy consultancy , which, as he explains, “is based on the user's journey in their relationship with brands, which focuses on three concepts based on the end to end funnel: connect, convert and grow.” Regarding what this new positioning means for the company's clients, Alonso explains that at t2ó they try to convince brands that there is an environment that feeds itself, and that if it meets these three phases it will have more users and clients. happy and in touch with the brand.
Hand in hand with this repositioning has also come a change in the image of the company and its new domain , which distances it from the average that had accompanied it since its beginnings in 2004. “We have Email Data evolved towards a simpler, closer and more technological logo . In addition, we have removed the words agency and a half from our first and last name because we think that 'less is more',” says Alonso about this restyling. Another of the topics we addressed during the interview was the importance of innovation, very present in a company like t2ó, a pioneer in the digital ecosystem. In relation to innovation, Alonso comments: at t2ó innovation focuses on three different axes ; firstly, in becoming essential for the brands we work with, secondly, in bringing innovation to practical terms and generating business results for clients and, on the other hand, in relation to technological issues, from t2ó We observe three major trends: voice assistants, online audio and video aimed at direct response and, finally, the mobile experience of users.”
We observed three big trends in 2020: voice assistants, online audio and video aimed at direct response and, finally, the mobile user experience» From the experience of a company with an international presence, Alonso has also dared to talk about how the pandemic has affected each of the countries in which the company is present, and about what the international recovery will be like, which t2ó sees in K-shaped, a recovery in which the digital axis will be one of the great benefits in the post-covid era. Regarding the reality of t2ó by markets, Alonso comments that the pandemic has affected each of them unequally: “in Italy it has been great because we had a lot of specialization in retail and e-commerce, in Mexico and the US, Although they are still confined, they are offering great advances, and in Spain, where we had a high weight in travel, we had to rush a lot to diversify other industries.”
Hand in hand with this repositioning has also come a change in the image of the company and its new domain , which distances it from the average that had accompanied it since its beginnings in 2004. “We have Email Data evolved towards a simpler, closer and more technological logo . In addition, we have removed the words agency and a half from our first and last name because we think that 'less is more',” says Alonso about this restyling. Another of the topics we addressed during the interview was the importance of innovation, very present in a company like t2ó, a pioneer in the digital ecosystem. In relation to innovation, Alonso comments: at t2ó innovation focuses on three different axes ; firstly, in becoming essential for the brands we work with, secondly, in bringing innovation to practical terms and generating business results for clients and, on the other hand, in relation to technological issues, from t2ó We observe three major trends: voice assistants, online audio and video aimed at direct response and, finally, the mobile experience of users.”
We observed three big trends in 2020: voice assistants, online audio and video aimed at direct response and, finally, the mobile user experience» From the experience of a company with an international presence, Alonso has also dared to talk about how the pandemic has affected each of the countries in which the company is present, and about what the international recovery will be like, which t2ó sees in K-shaped, a recovery in which the digital axis will be one of the great benefits in the post-covid era. Regarding the reality of t2ó by markets, Alonso comments that the pandemic has affected each of them unequally: “in Italy it has been great because we had a lot of specialization in retail and e-commerce, in Mexico and the US, Although they are still confined, they are offering great advances, and in Spain, where we had a high weight in travel, we had to rush a lot to diversify other industries.”